"I believe in equality and inclusivity", says Loco Ninja "So for myself as a rapper, who just happens to love beauty and everything that comes with it. I should be respected for my art, creativity and hard work that I put into “Loco Ninja Beauty”. whether you roll with my lifestyle or not, The brand was built to support all walks of life especially people who are apart of the LGBTQ+ community as well as People of color. Just like Hip-Hop, I wasn't given a golden ticket but always thought I needed a Warm welcome in and that just wasn’t the reality, I let myself in and that's what I'll do In Beauty, And you can join me!”.